Beschreibung
The book details the basic principles of influence, such as reciprocity, social proof, liking, authority, scarcity, and consistency. These universal mechanisms work regardless of a person’s age, profession, or life experience.
The reader will be able to learn how to recognize manipulation, resist unwanted influence, and at the same time learn more effective ways of communicating, whether in personal life or professional environments. This is not just a book about persuasion, but also a valuable tool for those who want to improve their perception of social interaction.
The images and examples provided by the author vividly illustrate how these principles work in real situations – from everyday transactions to complex negotiations.
Why you should read it:
- Learn how to effectively persuade others.
- Learn to resist manipulation.
- Understand how the psychology of decision-making works.
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